Why go mobile?
- 90% of Americans are within 3 feet of their mobile phones 24/7
- 67% of restaurant searches done on a mobile device result in the consumer patronizing a restaurant within 2 hours of their search
- 43% of U.S. adults would be willing to give up beer for a month if it meant they could keep accessing the Internet on their smartphones
In Menuetta’s experience, the open rate for a text message is 99%, versus 3% for direct mail and text coupons have 10+ times the redemption of traditional coupons! A restaurant can expect to receive a 30%+ redemption rate with a Mobile Coupon.
You don’t need expensive software or programmers to go mobile. Menuetta can get you started in no time with:
- Facebook Promotions
- Text blasts
- Email blasts
- Online and mobile contests
- Short duration offers right in customers phones
Digital Marketing Experts
Reggie’s gets digital and gets their customers. Reggie’s first put Menuetta’s content management system to work to create its web and mobile site.
Customers could find and reach Reggie’s anytime. But Reggie’s also used Menuetta to get to know its customers better by:
- Using Menuetta’s content management system to build and update their Facebook page and share their menu
- Using a Facebook Ad image made by Menuetta’s designers to encourage signups for Exclusive Offers
- Marketing to those new subscribers with an SMS text offer for ongoing discounts and benefits
Reggie’s opt-in campaigns to capture customers email addresses and mobile phone numbers paid off. What were the results? Extraordinary:
- 34,678 Facebook users reached within 5 mile radius
- 3,678 unique visitors to their web or mobile site
- 480 new Facebook page likes
- 623 unique email and text numbers provided by customers
- 623 subscribers received a texted coupon delivered to their phone
- 90 offers redeemed (and counting) - 15% conversion
The Power of Social and Mobile
Hostos Community College sought to better reach its students and increase their use of on campus food options. First, Hostos setup its Online and Mobile web site using Menuetta.
But they really started to leverage this platform when they started to drive promotions and coupons. With their Hostos Menu Portal making it easy for customers to provide a text phone number, Hostos has been reaching its customers with keyword text campaigns complemented by printed take-one cards at all their locations.
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